The WRAP Project

The Downtown Vancouver BIA partnered with Emily Carr University of Art & Design to celebrate the creativity of students, highlight the unique character of each city block along Granville and help deter graffiti while adding to the aesthetic appeal of the street.

 

The result? The Wrap project.

GRANVILLE STREET “WRAPPED UP” in time FOR HOLIDAY SEASON

Vancouver, CAN  |  Emily Carr University of Art + Design and the Downtown Vancouver Business Improvement Association (DVBIA) launched 11 new WRAP pieces, each one an eye-catching, large-scale public art piece as well as a practical anti-graffiti solution wrapping City of Vancouver electrical boxes on Granville Street. 

 

Join the conversation on Twitter with #wrapdowntownvan
Read more at: www.wrapproject.ca

 

A collaborative project between Emily Carr and the DVBIA, spearheaded by Susan Stewart, Dean, Emily Carr University Faculty of Community + Culture, and Charles Gauthier, President & CEO of the DVBIA, WRAP has three benefits: it gives talented Emily Carr students the opportunity to showcase work to large audiences; it contributes significantly to downtown Vancouver’s expanding free public art collection; and it solves a community problem by helping to curb graffiti on iconic Granville Street. Two years ago when the first WRAPs were installed, graffiti incidents on the boxes were reduced by more than 50%.

 

Each of the utility boxes, located along the 10 blocks of sidewalk between West Cordova and Drake Streets, is covered with a uniquely designed vinyl overlay created by one of twelve students from Emily Carr’s illustration program. The 11 striking designs are visually diverse – from whimsical to impressionistic to realistic – showcasing the breadth of individualistic style and theme Emily Carr University is well-known to foster through its degree programs:

 

“Pink City” by Amy Clare

“A Mall for Some Bunnies” by Nicole Dunn

“Cityscape” by Helsa Ahmadi

“To the Wonder” by Jingyao Chen (Viko)

“Impression of Waterfront Station” by (Yin-Chieh) Jocelyn Ko

“Cerebral Waters” by Sabrina (Ting-Yu) Hsu

“Through the Woods” by Cathleen Chow

“Ambrosia” by Laura McIntosh

“Afternoon Swim” by Briea Mainwaring

“A Lapse of Memory” by Michael MacRae

“Granville Hustle” by Brie Katherine

 

“We’re excited to continue contributing, with the DVBIA, to the vibrancy of Vancouver’s city streets and art culture,” says Susan Stewart, Dean, Faculty of Community + Culture. “Partnerships like WRAP can develop solutions to municipal challenges while benefiting students, the public and driving positive community change.”

 

Students from Emily Carr’s degree programs have the opportunity to work on community projects like WRAP as part of their respective programs. Current Faculty of Culture + Community projects include a collaboration with the Dr. Peter AIDS Foundation, the David Suzuki Foundation and the Museum of Vancouver, as well as ongoing partnerships with BCRTC and TransLink, where student work is showcased in transit stations and on buses across Metro Vancouver.

 

“Dynamic Granville Street is known the world over as the heart of our downtown,” says Charles Gauthier, President & CEO of the DVBIA. “It’s where music, art, retail and entertainment come together to define our city. It’s appropriate we’ve partnered with a relevant, world-class university to add to Granville’s substance and appeal.”

 

The $20,000 cost of the project was paid for by the DVBIA, which is funded by its member businesses in its 90-block area. Selected artists received an honorarium for their work, which will be displayed for a two-year period.

 

About Emily Carr University of Art + Design

Emily Carr University of Art + Design, established in 1925, is a world leader in education and research. Encouraging experimentation at the intersection of art, design, media and technology, our learning community merges research, critical theory and studio practice in an interdisciplinary environment. Alumni and faculty are internationally recognized as award-winning creators and thought leaders who have enormous impact on both the cultural sector and economy. We engage students, industry, and society to continuously explore and think differently about creativity and how it shapes our world.

Emily Carr is building a state-of-the art campus for 21st century learning at Great Northern Way. The University will be at the centre of a new social, cultural, educational, and economic engine for British Columbia. Find out more at ecuad.ca.

 

About Downtown Vancouver Business Improvement Association

The Downtown Vancouver Business Improvement Association represents the 8,000 property owners and tenants in its 90-block area. It focuses on the areas of safety & security, access & mobility, marketing and adding vibrancy to ensure downtown provides an enriched urban experience that can’t be matched. Since its inception more than 20 years ago, the DVBIA has been actively involved with numerous stakeholders in improving and evolving Granville Street. See: www.downtownvancouver.net

 

For additional information, contact:
Maureen Healey, Vice President,
Downtown Vancouver BIA
maureen@downtownvancouver.net;
(o) 604-685-7811; (c) 604-306-1757

 

Karin Watson, Media Relations, Communications Department,
Emily Carr University Art + Design
kwatson@ecuad.ca; (o) 604-630-4566